Vern Eide Motorcars

Love Notes Campaign

Kindness is contagious, but sometimes it needs a little push to get moving. So we developed a social campaign combining social, traditional and guerilla media. The campaign gathered inspiration from real-life kindness sightings, and then we found a way to keep the good vibes rolling. This began as an internal effort to boost employee morale for one of our clients, but quickly became a nod to the organic nature of human goodwill.