American Coalition for Ethanol

The American Coalition for Ethanol’s promotion of renewable fuel has often meant educating policy makers, battling consumer misperception and fighting outright duplicity from opponents in the petroleum industry. Like most other clean fuel promoters, ACE had almost exclusively deployed facts and science to change perception. With marginal success. We helped ACE break free of that old approach with a rebrand and campaign that enshrined the human beings at the center of their identity.