Premier Center
Premier Center Walls
Lining the walls with cars and more.
What better place to advertise than a venue that literally hosts thousands every year?! Vern Eide carries so many makes and models that very rarely do we get an opportunity to showcase all of them in one location.
The Denny Sanford Premier Center, which seats 12,000, hosts all kinds of events and performances all year long, it makes for a perfect place to showcase some large-scale imagery. Bright, bold colors – simple, elegant design; it all really showcases the product in a smart, sleek way.
We also acknowledge that people are generally just going to be passing by these ads for a brief moment; on their way to the show, grabbing a soda or some popcorn. So we wanted them to hit hard, and hit fast. There’s not a lot to digest because we knew we’d only have a minute to snag their attention. We think we hit the mark; impactful yet subtle.
