Hail Damage

Making the best of a bad weather situation. 

On the worst of days in the automotive retail world, a lot of exposed brand new inventory during a hailstorm is a disastrous combination. After the storm clouds cleared, the damage was evident – but so was an opportunity.

In less than 24-hours we were on the air, on the web, and up on billboards making the best of a bad situation. In the end it turned out to be one “hail” of a sale. (Sorry, we couldn’t resist the pun.)