Vern Eide Motorcars

Eide Effect Campaign

VVI has a long relationship with the Vern Eide automotive group, which is a leader in its region and enjoys the prestige of being one of the top Honda dealerships in the nation. The company has always sought to differentiate itself in its operations and customer relations and asked VVI to help differentiate its communications, too. Our solution was a brand and media strategy that cuts dramatically against the expected schtick in the car trade. The “Eide Effect” brand strategy has become mantra both inside the business and throughout the marketplace.