Alkota Cleaning Systems

Alkota Cleaning Systems builds pressure washers and cleaning technology. It came to us with nearly 50 years of history, a reputation for excellence and durability, over 700 distributors worldwide and an assignment: relaunch the brand.

The brand strategy and campaign that launched it emphasized Alkota’s ability to hand-craft solutions in equipment no one else can deliver precisely because of the staff’s deep experience. The work powered a sales jump of 21 percent in the quarter after the launch and received enormous response from key distributors and praise from stakeholders throughout the industry.