Love it or hate it but I bleed purple. That’s right y’all, I am a Minnesota Vikings fan. (Please comment below if you are a Vikings lover, hater or a Packers fan – but be nice. This is a family blog.)
From the four lost Super Bowls to the 1998-99 NFC Championship game (no, I don’t blame Gary Anderson) to the 2009-10 NFC Championship game (I don’t blame Brett Favre as much as I do the offensive line) to the 2-14 season this year. Win, lose or draw, I’m still, and always will be, a passionate fan.
Breaking it Down
Why am I a Vikings homer? Because it’s in my blood. Why is it in my blood? Because it was passed down from the one hero in my life: my father, who attended the very first Vikings game ever against the Dallas Cowboys. Can anyone guess where that game was? You know it…right here in Sioux Falls, South Dakota, at Howard Wood Field. With all the stories he told from “The Met” to all my memories in “The Dome“ I can’t help but love my team. (In the first game in franchise history, the Vikings played the Dallas Cowboys in a preseason game in Sioux Falls, SD, on August 5, 1961. The Cowboys defeated the Vikings, 38- 13. Via www.vikings.com
Interact & Engage
You may ask yourself at this point, “What does this have anything to do with strategic marketing practices?” Well…let me tell you.
Having that type of brand loyalty, whether it is handed down by your family or gained over time, is crucial today more than ever before. That loyalty tells a unique story. To provide the least common denominator is simply having an experience; getting your consumer to interact and engage with your brand.
In too many instances, brands tell their customers what to do. That approach is bass-ackwards.
Help Customers Become Consumers
Give your customer the necessary means to make up their own mind throughout the decision making process. Customers aren’t loyal. Consumers are. Consumers live your brand — go to those consumers immediately if not sooner. Be where they are — interactive applications, point-of-contact messaging, mobile and multi-channel applications — get to them. Right now.
Through interactivity on all levels, brands can be the hero. It’s not a about the software code, it is how those applications form a relationship with your brand champions. The code is ultimately what provides the foundation, but you need to make that foundation pay attention to what the customer (ahhmmm, consumer) is acting on. Form a relationship through interactivity. If you don’t, you’re missing out.