I’ve never been much of a Black Friday shopper. Standing outside in the bitter cold to be one of the first in the door to score big on a sale has never been my thing. I remember a friend of mine, year after year, going into elaborate detail of her plans for the day, mapping …Continue Reading →
Targeting Millennials, The Up-And-Coming Generation Of Car Buyers
It seems that everywhere you look in the world of advertising, there’s more information available about the characteristics of the new generation of consumers known as Millennials or Generation Y (people born between 1980 and 2000). And it’s not just your imagination: there has been more research …
Build a gnome. That’s right, you read this correctly. You should build a gnome.
You’re probably thinking, “Who are you to tell me what to do?”
Or you’re probably thinking, “Okay, I like to live on the wild side…but why a gnome?”
Well, what if I told you that building a gnome could boost your …
A couple weeks ago, I took part in a 2 day corporate strategy session. I have been part of these type of sessions before, and I always find them inspiring and motivating. This one was no different with the exception that the facilitator of the sessions also runs triathlons, so, needless to say, I almost …Continue Reading →
Let’s play a game. You are interested in buying…anything. Clothing, electronics, cars, furniture accessories. It doesn’t matter. What is the first step in your buying process?
A. Go to the retail store that sells it, and speak with a salesperson for more information.
B. Find reviews online to see what other consumers are saying.